![]() Preheaders for speaker and performer announcements Don’t forget about us! Tickets to are ready and waiting for you.Don’t miss out on all the fun! Get your tickets to before it’s too late!.Preheaders for a last-minute reminder email We’ve missed you! Let’s meet again at on. ![]() Preheaders for inviting returning attendees Reserve your tickets now so you don’t miss !.Only days remain to get your tickets to.Preheaders for your first event invitation email Not sure where to start when writing your preheader? Check out these samples for some inspiration: Evaluate your subject line and preheader combinations to determine which ones perform best.Use actionable language to encourage readers to open the email and learn more about your event.Provide additional information to entice the reader to open the email.Whether you’re writing more formally about an upcoming event or using conversational language, apply a consistent tone throughout. Carry the same tone from your subject line into your email.Aim for 50 to 100 characters for your preheader text. Keep preheaders short, so they don’t truncate.Follow these tips when composing preheaders: When written thoughtfully, the preheader should complement your subject line and make your email invitation more enticing. The preheader is the summary text that appears below the subject line in your inbox. How to write a preheader that complements your subject line You can also take inspiration from these event invitation emails done right. Check out these event invitations examples and learn how to write the perfect event invitation email with our top tips. Keep the caps lock off unless you need to emphasize certain words. Focus on catchy, accurate subject lines with low character counts. Including misleading information to get your reader to open the emailįortunately, these common mistakes are easy to avoid.Using punctuation, which can bump up your character count.Writing long, hard-to-follow subject lines.For example, reference their previous attendance at your events with the subject line “See you again soon?” Common subject line mistakes and how to avoid them If you have an established relationship with your email target, go for more in-depth personalization. One simple way to personalize the email is by including your recipient’s name in the subject line. Research shows that emails with personalized subject lines are 26% more likely to be opened. Personalizing your subject lines can also increase engagement. Offer a teaser about your event in the subject line to create mystery and entice recipients to read on. Or, add a sense of urgency if few tickets are remaining. Create FOMO (fear of missing out) when publicizing your event. Next, tap into readers’ emotions when crafting an invitation subject line. Your subject lines should give just enough detail to intrigue your readers and push them to open up the email for more information. Remember, many recipients will be viewing the email on mobile devices, so you want the complete subject line to be visible on any device. You want to get your message across in five to seven words or about 40 characters. Subject lines for virtual events Tips for writing effective subject linesĮvent invitation subject lines must be well-written to draw your reader in and make them want to learn more.įirst, make sure your subject line is concise. Subject lines for speaker and performer announcements Subject lines for a last-minute reminder email Subject lines for inviting returning attendees Subject lines for your first event invitation email Need help with the rest of your email? Check out these examples. Improve your entire email marketing campaign with these subject line tips and examples. There are many strategies to help subject lines perform better: segmenting your mailing list, testing your subject lines, and experimenting with length. You should provide just enough details that the recipient will want to open up the email and learn more. Subject lines for event invitations should be brief, informative, and intriguing. When writing a subject line for an invitation email, the goal is to pique your attendees’ interest.
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